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AI Advisory & Solutions for Businesses That Want Results, Not More Tools.

New AI tools show up every week. You don't need another one, you need someone to tell you which ones matter. That's what a Fractional AI Officer does.

Strategy First, Tools Second Vendor-Neutral Guidance Executive-Level Accountability Local Wisconsin Team Since 2009
01

Part One

AI Advisory

The ongoing, executive-level strategy relationship: the Fractional AI Officer engagement, the AI Growth Profit Assessment, and how it all works.

In short

AI Advisory & Solutions is Brew City PC's ongoing, executive-level AI strategy service, also known as a Fractional AI Officer engagement, for Wisconsin businesses that want a clear, prioritized plan for using AI to recover revenue, save time, and reduce risk. It starts with a scored diagnostic, the AI Growth Profit Assessment (AIGPA), and continues as an ongoing relationship that includes roadmap management, vendor oversight, and AI governance, alongside standalone AI Solutions: Leads on Tap, Insights on Tap, AI Governance, AI Licensing, Fathom AI Notetaker, and custom AI projects.

The Problem

Your Team Is Already Using AI. Nobody's Connected It to a Plan.

Someone's using ChatGPT to draft emails. Someone's testing Copilot. A vendor pitched an "AI agent" last month. None of it is coordinated, and none of it is being measured.

Where is your business losing revenue you can't fully see?

How much time goes into work that's repetitive or manual?

If you invested in an AI tool today, would you know in six months whether it worked?

If you're not sure, that's exactly what an AI Growth Profit Assessment is built to find.

The AI Growth Profit Assessment

A Scored Diagnostic of Where Profit Leaks.

The AIGPA scores six core areas of your business, the places where profit tends to leak in almost any organization. Hover a segment to see what we look at.

Hover any area to see how it applies (tap on mobile)
Six scored areas

We don't guess. We diagnose.

Each area is scored, giving you an objective picture of where your business stands today, and a clear, prioritized roadmap for what to fix first. Hover any segment to explore.

What a Fractional AI Officer Does

Executive-Level AI Strategy, Without a Full-Time Hire.

A Fractional CFO

Handles financial leadership, priorities, and oversight, part-time, at the executive level, without the full-time salary.

→

A Fractional AI Officer

Handles AI leadership the same way: which initiatives, in what order, owned and measured, without a full-time AI executive on payroll.

1

Identify where AI can create real business value

2

Prioritize initiatives by impact, not by who's pitching hardest

3

Own the roadmap, so it's a living plan, not a report that goes stale in a drawer

4

Oversee implementation and measure whether it actually paid off

Tools are noise. Strategy is value.

Our 3-Step Approach

From Diagnosis to Ongoing Leadership.

1

AI Growth Profit Assessment

We find where your business is losing money, time, or opportunity.

2

Roadmap & Oversight

We decide what's worth doing and act as general contractor, selecting trusted partners and keeping the project tied to the outcome. Brew City owns the strategy. Specialists handle the build.

3

Ongoing Fractional AI Officer

We stay engaged: roadmap management, vendor oversight, governance, and ROI review.

We advise. Trusted specialists build.  ·  Closer to a general contractor than a dev shop.
02

Part Two

AI Solutions

Advisory is the strategy. AI Solutions are specific, named offerings you can buy on their own, whether or not you're an Advisory client. Vendor-neutral throughout.

Leads on Tap logo

Leads on Tap

Turn More Leads Into Revenue.

A fully managed, AI-powered lead generation system. It finds leads, follows up automatically, and books qualified appointments straight onto your calendar. You just close. Built for lead-driven businesses: contractors, home services, real estate, insurance, accounting, and professional services.

What Leads on Tap Includes

Foundation

The marketing base underneath the pipeline.

Acquisition

Managed outbound and paid demand creation.

Follow-Up + Nurture

Email, SMS, and long-term touches that convert.

AI + Human SDR

Speed and delivery, plus real qualification.

Recovery

No-shows, stalled deals, and old leads reworked.

Pipeline Intelligence

See what converts and where deals get stuck.

Sales + Strategy

Booked opportunities delivered to your calendar.

Swipe to see all seven.

One fully managed, AI-run pipeline: built, managed, and worked for you.

The Opportunity Journey

From first click to closed deal, Leads on Tap keeps the pipeline moving.

  1. Lead Found

    Ad, form, or ask.

  2. Fast Response

    AI responds in seconds.

  3. Engaged

    Follow-up continues until they engage.

  4. Appointment Confirmed

    Qualified sales conversation booked.

  5. Sales Conversation + Follow-Up

    Your team closes.

Swipe to see every step.

And When Life Happens

No Answer

AI or text follow-up.

Not Ready

30/60/90 day nurture.

No Show

Text and reschedule.

Old Lead

Reactivation.

Nothing disappears just because they weren't ready today. More interest turns into real conversations.
Insights on Tap logo

Insights on Tap

Your Business Data. One Clear View.

Custom dashboards connected to the software you already use. Insights on Tap pulls information from your accounting, field service, phone, and project systems into one shared view. Leaders can track performance, teams can see what needs attention, and TVs around the office keep everyone focused on the same numbers.

We can handle the whole thing, from designing the dashboard to mounting and wiring the displays.

Insights on Tap KPI dashboard combining service desk, device management, and security metrics from multiple systems
Multi-system dashboard (sample data)
Conference room with two wall-mounted TVs showing Insights on Tap production and quality dashboards
Wall-mounted dashboard displays
Insights on Tap ServiceTitan operations dashboard concept showing booked jobs, revenue, and technician utilization
ServiceTitan operations concept
Insights on Tap GoTo Connect call center dashboard concept showing call volume, answer rate, and missed calls
GoTo Connect call center concept

Swipe for more. Tap any image to view it full size.

More AI Solutions

Add What You Need, A La Carte.

AI Governance

A Clear AI Usage Policy, Actually Enforced.

We establish a clear AI usage policy and enforce it, so your team can use AI productively without unnecessary risk.

Behind the scenes, we deploy policy to every workstation and browser: approved tools stay open, unapproved ones get blocked, sensitive data is caught before it reaches a model, and every violation is logged to leadership.

Agents perform work. Humans own consequences.
Ask About AI Governance →
Fathom AI Notetaker

Meetings, Automatically Captured.

Fathom records, transcribes, and summarizes meetings, then syncs insights and next steps to your CRM.

It surfaces deal health, pipeline risk, and coaching opportunities across your team. Sold a la carte. As a Fathom partner, we'll help you decide if it fits, and you sign up directly with Fathom through our links.

AI Licensing

Copilot and Gemini, Without the Guesswork.

We license and set up Microsoft 365 Copilot and Google Gemini for your team, and help you pick the one that fits how you already work and who actually needs a seat.

Ask About AI Licensing →
Custom AI Projects

Automations Built Around How You Work.

When the right answer is an automation, an integration between your systems, or an AI agent for a specific workflow, we scope it, bring in the right specialist partner, and manage it start to finish. Every project is quoted separately so you know the cost up front.

Talk to Us About a Project →

What Sets Us Apart

Strategy You Can Hold Accountable.

Practical Guidance, Not Hype Vendor-Neutral by Design Executive-Level Accountability One Team, Coordinated Specialists Long-Term Partnership

Frequently Asked Questions

The Short Answers.

Ongoing, executive-level AI strategy and leadership: identifying opportunities, building the roadmap, overseeing execution, and measuring results, without the cost of a full-time hire.

Consulting often ends when a project is delivered. AI Advisory is an ongoing relationship: we keep the roadmap current and keep finding the next opportunity.

A scored diagnostic across six core business areas that identifies where you’re losing revenue, time, or opportunity, and leads to a prioritized roadmap.

No. We define requirements, select trusted partners, and oversee implementation. We own the outcome, not the build.

No. AI Advisory & Solutions is available regardless of who manages your IT.

Yes, all three are standalone. AI Governance is also included free with Advisory or with SecureOne.

Serving Southeastern Wisconsin Since 2009

Stop Chasing AI Tools. Start Building an AI Strategy.

You don't need to have it figured out to start. An AI Growth Profit Assessment finds where revenue, time, or opportunity is slipping through the cracks, and what's worth doing about it.

Or call us directly: (262) 696-9097

No hype. No pressure. Locally owned, Southeastern Wisconsin since 2009.